KUMI Tailor Design: Intellectual Property Protection & Brand Registration in Mexico

How OZM managed to secure KUMI’s identity, reclaim its brand name, and shield its growth in the sports industry.

The Challenge

When Gustavo Peralta founded KUMI Tailor Design, he had a clear vision: to create customized sportswear that combined functionality, design and quality for high-performance athletes. However, his path to success encountered an unexpected obstacle: the name “KUMI” was already registered by a third party in Mexico.

This situation threatened the brand’s identity, jeopardizing its growth and recognition in the triathlon, cycling and swimming industry. With his business expanding, Gustavo knew he needed a solid legal solution to protect his brand and avoid future disputes.

Our Strategy

To guarantee the ownership of the KUMI brand, the OZM Legal & Business Consulting Services team designed a legal strategy based on trademark law and intellectual property.

  • Performing a trademark background analysis to assess the viability of the registration.
  • Registration of related names as a contingency plan.
  • Filing of an administrative declaration of revocation before the Mexican Institute of Industrial Property (IMPI), arguing that the previously registered trademark had not been used for more than three years.
  • Performing a trademark background analysis to assess the viability of the registration.

Throughout the process, OZM provided comprehensive legal advice, ensuring that every action taken protected KUMI’s commercial future and allowed for its consolidation in the market.

The Outcome

Thanks to OZM’s strategic management:

Official brand registration

KUMI Tailor Design obtained the official registration of its brand, securing its exclusive right to the name.

Market participation

Strengthened its identity in the sports industry, operating without the risk of legal disputes.

Trust in OZM

Even the opposing party recognized the strength of OZM’s legal process, even requesting its services for other trademark registrations.

Today, KUMI Tailor Design continues to grow with legal certainty, consolidating itself as a reference in customized sportswear for athletes and high performance teams.